We serve hotels, restaurants, cafés, and other hospitality businesses that want to replace plastic straws with a sustainable option, as well as distributors who resell our straws to these venues. Hospitality operators are our primary buyers, since they purchase in bulk for guest-facing use, while distributors extend our reach into markets we cannot serve directly.

CHAONA targets boutique hotels, upscale resorts, premium cafés, and restaurants in Thailand that want to reduce plastic use while maintaining a premium guest experience. Rice-based straws offer a distinctive, natural alternative that supports sustainability goals and creates a visible brand story. Our strategy is to establish premium B2B customers in Thailand, demonstrate product performance and repeat-purchase potential, then scale through hospitality suppliers, distributors, and international export markets.

CHAONA differentiates itself through rice-based drinking straws that combine sustainability, functionality, natural aesthetics, and competitive pricing. Rooted in Thai agricultural heritage, our product offers hospitality businesses an affordable way to reduce reliance on conventional plastic straws while enhancing the guest experience. By balancing product quality, practical usability, and cost-effectiveness, CHAONA provides a compelling alternative to paper and other eco-friendly straws. Our focus on premium hospitality, attractive pricing, customizable product presentation, and international B2B partnerships enables us to deliver both sustainability value and commercial benefits to hotels, resorts, cafés, and distributors.

• Price Competition: Paper and other alternatives may be cheaper or more established. Mitigate by maintaining competitive pricing, optimizing production costs, and highlighting CHAONA’s balance of quality, functionality, and sustainability.
• Product Performance: Customers may have concerns about durability, texture, or performance in different beverages. Mitigate through product testing, clear usage guidelines, and consistent quality control.
• Customer Adoption: Hotels and cafés may hesitate to switch suppliers or pay more for sustainable products. Mitigate by offering samples, trial orders, and volume-based pricing to demonstrate value and encourage repeat purchases.
• Supply Chain & Export Risks: Production capacity, raw material consistency, and international shipping costs may affect margins and delivery reliability. Mitigate by maintaining reliable supplier relationships, planning inventory, and partnering with experienced logistics providers and distributors.